Social Media Optimization is marketing on social media platforms. This is where marketers use SEO (Search Engine Optimization) and SMM techniques to promote products, services or events. Social Media Optimization is often referred to as SMO or SMO (SEO). But it’s not limited to just social media. We actually do it in ALL of our marketing. So, I don’t know about you, but for the last few months, we’ve been hearing a lot about the “Social Media Marketing” and how it’s essential for your business success. We also hear about the importance of SMO, for your business too. We’ve been learning how to do it and we’ve started to see results. But, just like SEO, we don’t just do it. We actually do it in every single marketing campaign we run. I want to introduce to you the basic definition of SMO, before we get into the actual technique and how we actually implement it. Before you get the wrong idea, let’s get it out of the way, SMO is NOT only for social media websites. It can be done for ANY website. So, What is SMO? It’s a way to optimize websites for the purpose of gaining traffic from relevant social websites. Essentially, it’s a way to make a website more visible on the internet. We can do this by including social media features to your site and engaging with your customers on sites like Facebook, Twitter, Google + and Pinterest. We can also add features like YouTube, LinkedIn and Instagram. But, the first step to using social media is determining what you want to accomplish. So, how do
