Today, every website, app or service logs visitors and their interactions with it. That’s critical for the success of many web experiences. The vast majority of those interactions are data points
key insights that reveal things about how your visitors behave on your site or app.
One thing that many people don’t know is that you don’t need to look at data individually to find these insights. You can find patterns in the data with some simple tools to help you understand the big picture and use data to make better decisions. That’s what Google Analytics is for: helping you get more from your data.
Why Google Analytics?
Like most websites, you use many of the same web services to help you build your site or app. Your app might use your backend server to store data and send commands to run the app, Google Fonts to provide fonts for your site, and various social media networks to share updates with your community.
There are many more services that help your web pages and apps function, but many of them provide analytics for the traffic they send to your site. We use a lot of these services ourselves and understand how they work. But as a website owner or app developer, it’s hard to know what to track, or where to start. That’s why Google Analytics was built.
Google Analytics is designed to give you actionable insights for every website, app or service that you run, so that you can increase the performance of your site or app and meet your business goals. Google Analytics is free for all of our hosted customers. You can also use Google Analytics as an API, or embed your own Google Analytics code on your website to use Google Analytics as your own custom solution.
Analytics for Every Site, App or Service
Google Analytics offers the most comprehensive set of features for monitoring site performance and traffic patterns. Here are just some of the stats you can get from a well-designed analytics system.
View: Google Analytics has many reports that will allow you to gain useful insights about the people who visit your site or app and the way they interact with your site or app. For example, you can learn how your visitors got there, how many people are visiting your site or app, where your visitors are coming from, and what features are most popular. You can also find out how many people bounce from your site or app, and how long they spend in the site or app. You can use these reports to learn more about your audience and their behavior, whether they are new visitors, returning visitors, or people who converted to a lead.
What is the Referral Value?
For example, Google Analytics tells us that nearly half of the people who visit our site use Google to find us. Google knows their browsing and search history, so it
