Search engine optimization, or SEO for short, is the process of making your website more visible in search engines. This usually means making sure that your website has the keywords or search terms that people are using to search for you. SEO is often confused with search engine marketing, which means that, depending on who you speak to, it could include AdWords, pay per click, and Facebook campaigns to get your website seen in search engines. If you’re new to SEO, these terms are quite confusing.
Here are the basics of search engine optimization. 1. Content is King The first and most important thing is your content. This is everything that you write about your website on your website. What is written on your pages, the images you use, even the way your links are designed — all have an impact on your SEO. 2. Links Matter The links you get from other websites are called back links. Backlinks are the number one ranking factor used by Google and other search engines. The more you have the better. Make sure to check the backlinks of your competitors as well. Get their statistics and use them to improve your own. 3. Images are Important You should use images on your website in your content. These images will give you a SEO boost by giving your site a more natural look. 4. Back-End Optimization There are two things you can do to improve your site’s performance on the back-end. First is your site speed. Most of your users have become quite accustomed to fast page loads and so you want to make sure your site doesn’t disappoint. That’s why you need to make sure that your server is running smoothly and is giving you the performance you need. The second is the HTML that you use on your site. It’s called your code. You